Värdeord blir lätt floskler om de skapas utan något stöd, men om medarbetare och chefer lever efter dem på riktigt är de enormt kraftfulla verktyg som ger vägledning hur medarbetare förväntas agera i olika situationer och som sätter en riktning åt alla. Här är några företag att inspireras av:
Google
1) Focus on the user and all else will follow.
2) It’s best to do one thing really, really well.
3) Fast is better than slow.
4) Democracy on the web works.
5) You don’t need to be at your desk to need an answer.
6) You can make money without doing evil.
7) There’s always more information out there
8) The need for information crosses all borders
9) You can be serious without a suit
10) Great just isn’t good enough.
Apple
1) We believe that we’re on the face of the Earth to make great products.
2) We believe in the simple, not the complex.
3) We believe that we need to own and control the primary technologies behind the products we make.
4) We participate only in markets where we can make a significant contribution.
5) We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
6) We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
7) We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.
Facebook
1) Focus on Impact
2) Move Fast
3) Be Bold
4) Be Open
5) Build Social Value
Zynga
1) Love to play
2) Level Up (Meritocracy)
3) Be CEO
4) Zynga Speed
5) Zynga first
6) Innovate
Salesforce
1) Get Your Aspirations Right
2) Field Your Best Possible Team
3) Focus on Your Best Customer Segments
4) Create Your Competitive Advantage
5) Build Your Sales and Marketing Factory
Amazon
1) Customer Obsession
2) Ownership
3) Invent and Simplify
4) Are Right, A Lot
5) Hire and Develop the Best
6) Insist on the Highest Standards
7) Think Big
8) Bias for Action
9) Frugality
10) Vocally Self Critical
11) Earn Trust of Others
12) Dive Deep
13) Have Backbone; Disagree and Commit
14) Deliver Results
Microsoft
1) Integrity
2) Honesty
3) Openness
4) Personal excellence
5) Constructive self-criticism
6) Continual self-improvement
7) Mutual respect
IBM
1) Dedication to every client’s success
2) Innovation that matters, for our company and for the world
3) Trust and personal responsibility in all relationships
Netflix
1) Judgment
2) Communication
3) Impact
4) Curiosity
5) Innovation
6) Courage
7) Passion
8) Honesty
9) Selflessness
HP
1) Passion for customers
2) Trust and respect for individuals
3) Achievement and contribution
4) Results through teamwork
5) Speed and agility
6) Meaningful innovation
7) Uncompromising integrity
Twitter
1) Grow our business in a way that makes us proud.
2) Recognize that passion and personality matter.
3) Communicate fearlessly to build trust.
4) Defend and respect the user’s voice.
5) Reach every person on the planet.
6) Innovate through experimentation.
7) Seek diverse perspectives.
8) Be rigorous. Get it right.
9) Simplify.
10) ___ it.
LinkedIn
1) Demand excellence
2) Take intelligent risks
3) Act like an owner
SAS
1) Passion for excellence
2) Enthusiasm and initiative
3) Responsibility
4) Focus on customer
5) Emphasis on Competence building
6) Cost consciousness
7) Team work
8) Integrity and loyalty
9) Organizational pride
10) Knowledge sharing
Cisco
1) Customer focus
2) Corporate citizenship
